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There are multiple reasons why a seller would want to avoid listing their property publicly on Centris, while still engaging the help of a real estate professional. Selling privately / off-market is a common practice when it comes to luxury homes, as well as commercial investment opportunities.
By marketing your home privately, you can test out a variety of asking prices. In a highly competitive market, this could give the seller more leverage. Price reductions are published on Centris, while price reductions made off-market remain private and allow sellers to test out different asking prices without leaving a trace.
Private sales can also be appealing to sellers who want to maintain privacy around their personal space. The thought of hosting open houses and having photos of your home distributed publicly online can be disquieting to some. With an off-market sale, the property images are circulated within a smaller group of active and qualified buyers, thereby reducing the number of visits while increasing the chances of a serious offer.
Lastly, private sellers tap into a niched pool of buyers and investors who desire exclusivity, and are not interested in the public offerings on Centris. When it comes to commercial opportunities and hot residential deals or luxury homes, circulating your property privately could result in a faster sale, since it bypasses the process of preparing your property for the market.
How do you sell your property off-market?
Here are a few possible strategies for sellers interested in marketing their property off-market, or testing out a price for their property:
- Ask your broker to email the listing privately to his or her internal network of buyers.
- Ask your broker to include the listing in their newsletter or mailing list for investors.
- Upload your property to an investor’s database, such as our VIP Membership Program.